Editorial Calender | SEO Marathon Free Training

Web Editorial Calender

An editorial calendar is perhaps one of the most important parts of your content strategy and without proper planning you'll find it difficult to establish consistency or structure in the content you’re posting to your site. An editorial calendar simply maps out your content development process assigning writers and dates to the topics of pages posts or other content that will be going up on your pages.

Ideas For Content | SEO Marathon Free Training

Getting Ideas For Web Content

Getting ideas for writing content can be tough and many people struggle at this stage of the game. Well only you can figure out what content will accomplish your search engine optimization goals, there are a few things you can do to get the creative juices flowing. First think of your website in terms of some very broad themes and then think of the different ways you might be able to present those themes. Content can be classified in many ways and thinking about the style you can write in may shapes some ideas loose and start you down that path.

Defining Your Target Audience | SEO Marathon Free Training

 Understanding and defining your target audience is the first step to writing content for them. Attracting just anyone to your website it isn’t so hard, it's attracting the right kind of people and offering the right topics in the right tone and style that's a challenge. A good way to start is to simply ask the question who are the people that we want visiting our site? And what roles would they play in our organization? From here, we can go through the exercise of understanding how they're using online channels and where we might be able to measure or engage them.

Content Strategy Goals| SEO Marathon Free Training

Every organization is different, we all operate in different environments and we all have different goals. So everyone's ideal content strategy will be unique. But in order for us to understand what content strategies work and which don't we can look at some of the core components of content strategies that successful organizations share.

Content Strategy For The Web | SEO Marathon Free Training

With many businesses turning to online as a medium to market their products and services, it’s more important than ever that business owners understand why having a content strategy for web will help propel them forward and achieve success with the search objectives. A content strategy is the planning creation and management of usable content.

Let's take a look at each of these components individually. Before you begin writing content and posting it or syndicating it across the web, you’ll need to have a plan. This starts by understanding who your target audience is and what their needs are. Think about content as bait and your audience or the fish. If you use the wrong kind of bait or if you throw the right bait in a pond where there aren’t any fish that's no good. You wouldn’t catch what you are looking for. But understanding who your audience is where they hang out and converse online and what they're talking about, will help you to both find your targets and learn what's important to them.

Microformats | SEO Marathon Free Training

Search Engines do a good job identifying what the overall content of a web page is about. But you may have parts of your web page that contains specific type of content like product reviews, embedded videos or even a food recipe. Search Engines can stand to benefit from a little help in understanding the semantic focus of this type of content.

Unfortunately we can give them some assistance, one universal code format that would help us do this is the schema.org. microformats. Microformats gives us a special syntax to use to help search engines identify very specific type of content on your pages. This not only help the search engines identify this pieces of content, it also helps identify the very specific attributes of your content.

Server Side Factors that influence the performance your website | SEO Marathon Free Training

Well, content and links can affect your website search engine visibility, your Web server can also play a big role in how search engines view your website. The key here is to make sure that you're serving up pages fast and you're serving them up reliably. Remember a search engine is trying to give its users the best experience possible and sending them to a page on the server this down half the time or the takes an eternity load is not going to be a quality experience.

How Search Engine Works | SEO Marathon Free Training

It's important to understand how search engines discover new content on the web, as well as how they interpret the locations of these pages. one way that search engines identify new content is by following links. Much like you and I will click the links to go from one page to the next, search engines do the exact same thing to find and index content only they click on every link they can find.

User Generated Content Benefit | SEO Marathon Free Training

An important strategy for growing search engine visibility is to continually generate new, unique and quality content. But there're only 24 hours in a day and can be difficult to do that with your resources. Fortunately, you can leverage the interest and knowledge of your website visitors to create new content for you and this is better known as User Generated Content (UGC)

UGC is content that normal website visitors creates for your website and right circumstances user-generated content can be a very scalable and cost-effective means of content creation. So what are some good examples of user generated content comments; blog comments, blog post, forums or examples were allowing people to simply express their views can help generate new content for your site websites.

Optimizing Non-text Element | SEO Marathon Free Training

Search engines are generally very good at analyzing and understanding the text content on web pages. But have a more difficult time with other forms of content like images videos, recipe, audio clips and other forms of content. Let’s take a look at a few different ways we can go about optimizing these kinds of content for target keywords. One simple best practice is to use the text surrounding the non text elements to describe what it's all about. This makes perfect sense if you think about it.

On-page Optimization of Textual Element | SEO Marathon Free Training

The main goal of a search engine is to guide people to content that is relevant to a certain keyword or phrase that they searched for. We can fine-tune the relevance of your page for certain topic in the process of On-page optimization. Let’s take a look at the page on “How to do keyword research”. This page focused on Text optimization of this free SEO training program. Let's imagine that through our keyword research we decided that we wanted to optimize this page for the phrase “How to do keyword research”. let work through how we might optimize the different elements on this page for that particular search term.   

Types Of Web Content | SEO Marathon Free Training

To understand the different kinds of content that users and search engines can interact with on the web. We are going to taking a look at the SEO MARATHON TRAINING Blog. One of the most common forms of content on web pages is

SEO Training Step By Step Course | SEO Marathon Free Training

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URL OPTIMIZATION | SEO Marathon Free Training

As you focus on more keywords and themes, you will be developing more content on your website. And you will start to have a lot of pages to hold this content, it will be essential to structure all those pages in a significant way. Since in order for search engines to return the pages to searchers in response to relevant search queries they need to understand how your pages relate to one another.
Let's imagine that you're visiting a bookstore for the first time, you are looking for a fiction book written by an author whose name starts with the J. Since it's your first visit you don't know where anything is, so you have to learn the layout of this new bookstore. Fortunately, the bookstore has some really good navigation to help you out. You will look at the store directory to find where the fiction section is located. When you get to the fiction section, you will discover the specific shelf that has fiction books written by authors whose names start with the J. You will then look at that shelf and you will find the specific book that you are looking for.

Introduction To On-Page SEO | SEO Marathon Free Training

On-page optimization arises when all the site content are optimized for your targeted keyword phrase. In other words, Content optimization is the process of improving the quality and relevancy of your site's page(s). We will be discussing a number of things about how both users and search engines interpret what makes good content.

Why Keyword Evaluation Is Crucial | SEO Marathon Free Training

Keyword Evaluation is critical to the long-term success of your SEO efforts. And it's really the last step of  the keywords research cycle with all of the great keywords data we can look at, the one data point we can't find out about those keywords is how they actually perform for us.
Once we start ranking for the keywords we've targeted and we start to get traffic coming to our pages as a result of those search engine rankings. Wе nееd tо ѕее іf thоѕе keywords аrе асtuаllу driven in conversions as in our business objectives. Remember our previous discussion on black iPhone case (if not Clear Here) that we thought could be perfect for us. it might turn out that everyone typing that keywords into the search engine is looking for a place to get it for free or cheaper than the price you offered him/her.

How to use keyword distribution spreadsheet | SEO Marathon Free Training

Keyword distribution is the process of assigning keywords to different pages of your site. It's important steps in the content creation process and result in the content of a page being aligned and relevant to the keyword you are targeting оn thаt page. Yоu can't hаvе аn optimized page unlеѕѕ you know what the keywords you are optimizing for.

Once you've identified all your target keywords through your keyword research. Wе fоund оut working wіth Microsoft excel or another spreadsheet program allows you to create this mapping of keywords to the pages of your site structure in an organized way.

Analysing Keywords Research Data From Research Tools | SEO Marathon Free Training

There is an enormous amount of data that people are typing into the search engines and it is important to evaluate the attribute of the keywords before we decide whether or not to target one for our SEO strategy.There are three things you will need to consider when chosen keywords these are: Relevance, Search Volume, and Competitions.

Tools You Will Need To Analyse Keywords | SEO Marathon Free Training

Now we understand how we conduct keyword research. Nоw lеt dive іntо thе tools thаt wоuld hеlр us find more keywords and collect all the data that we would need. There are quite a few tools out there perhaps the one I used before now was the Google keywords Tool. But the one am recommending for this program is Traffic Travis Download It Now. NOTE: You can use any tool you desire because all keyword research tool do have similar search pattern. 

Not only that this tool provide a good measure of search volume, but an improvement on keywords suggestion. Has made it my favorite research keywords tool and another SEO community. The best part about it is that it’s free and you can also purchase the paid version if you want to get the best of the tool. You will still need Google Adwords account to use this tool. Even if you have no plans to use Google Adwords, уоu mіght соnѕіdеr signing uр fоr а free account.

How To Do Keyword Research | SEO Marathon Free Training

Everyone would eventually develop their own approach to doing keywords research. And you ultimately need to know which one that works for you.  The most important part of keywords research is to forget about you and your business and put yourself in the shoes of your potential customers also know as Brainstorming.

1.   Brainstorming: This process begins by asking you self-key questions. This stage is important from an organization perspective because it will force you to locate different areas of уоur business. Start bу answering whаt services dо уоu offer? Answers should be comprehensive as possible and list out many keywords and phrases as you can. NOTE: Do this with a customers or visitors perspective.

Why You Need Keyword Research Plan | SEO Marathon Free Training

Before Optimizing your site, you need to know what you are optimizing for. Finding the right keyword to focus your SEO efforts on can be challenging. But, fortunately, there are lots of data out there online and structured approach we can use for our keyword research. Keywords are typed into the search engine by the users. Search Engines or Web Crawlers Such as Google and Bing will go out and search for the most relevant result for your search query based on everything they know about you and all the content on the entire internet.

The Key To A Successful Search Engine Optimization (SEO) | SEO Marathon Free Training

Patience is the Key To SEO Success

Search Engine Optimization is a process that requires a lot of work, time and patients. Throughout this course, we talk about how to do SEO. But before that, it's important to set some expectation. SEO is a bit different from other marketing strategies, understanding this difference will make us stay on course with running and measuring a successful SEO campaigns.                                                                                              

Don't Give Up On SEO

Patience is a virtue that couldn't be truer with SEO. The approach to this will bring long term value. There is a reason why those number ones on Google are called Fraud or Scam.  Its requires some serious energy to execute all your methodology, to research your keywords, create through unique content, more links and authorities and to resolve technical issues with your site and it’s a never ending procedure, there's work to be done. SEO is not a one-time project, it a process you will be doing for the long run. You also want to keep in mind that search engines don't interact with your site immediately. It takes some time to discover changes in your content, new connections to your pages and general structure of your website. It will take some more time to put all those factors in their algorithm, to reassess your Relevance and Authority of those changes that reflect on the search engine results

How SEO influences your business | SEO Marathon Free Training

If you are in real business, there are some very real and specific benefit to having a consistency on-going Search Engine Optimization (SEO) strategy. For the first time in the history of Marketing, users offering up their actual intent through the words they type in the search engine.

More than ever before, you can measure the result of your SEO effort as a marketing channel. Search Engines don't charge you for listing your web pages, planning and implementing SEO in your organization? is certainly not free.

You will need to spend the time, money and resources to do this the right way. The good new is that this can make you obtain a tremendous marketing reach. Attract more targeted visitors and perhaps helps on your Return on Investment (ROI).

Getting to Know Search Engine Result Page (SERP) | SEO Marathon Free Training

Figure 1.1

Before we dive into working on a website to show up on the search engine results, it's of benefit to know what those search results actually look like. Although there are hundreds of search engines around the world and they all have some unique differences. But there are some common characteristics that their Search Engine Results Pages (SERPs) may have. One thing that we are going to probably find from figure 1.1 is the difference between Organic Search and Paid Listings or Ads (Labeled 1).

Paid Listing are different from organic or natural listing that we will be focusing on for our SEO effort. These paid listings are actually advertisement and programs like Google Ad-words or Microsoft ad centers that allow advertisers to bid on and place ads on the search results page.

A typical result page would have 10 organic results that like out to different web pages. Each result might look a little bit different, but they all have at least a headline, descriptions, and visible URL. It’s important to know what this component looks like because later in this program we will be modifying and optimizing this particular element that may appear for the individual results.

What is Search Engine Optimization (SEO)? | SEO Marathon Free Training

Search Engine Optimization (SEO) is the process of making improvement on- and off- your website in order to gain more exposures in Search Engine results. And more exposures from search engines results, will ultimately lead to people finding your website for the right reasons. In order to understand what improvement will affect search engine results, let's take a step back on the goal of search engines themselves.

At the heart of it all search engines are trying to understand all content out there on the internet and then quickly deliver relevance and authoritative results based on any phrase the users might be searching for.

Introduction To SEO MARATHON Course | SEO Marathon Free Training

SEO Hierarchy

The internet has fundamentally changed the way we live our life. Since the first page popped up on the World Wide Web just 20 years ago. What we do most on the internet is search and that is because everything we do online begins with a search. In this program, we work through the fundamental of Search Engine Optimization (SEO).

Well, SEO can be technical and complicated very quickly. In this course, we will focus on the fundamentals. We will talk about: how to find the keywords your page is to rank for and how to create content and optimized the content for those target keywords.

The importance of links from another website and social exposure, we will look at the concept and we will even dive into some codes and along the way we will talk about E-commerce and even international considerations. Lastly, we focus on measurement strategies that can help you understand what you are getting back from your investment in Search Engine Optimization.