In the search results, you'll see a list of businesses in the Boston area matching your search. You’ll see some special listings with location markers and a map that shows you where all those businesses are located. When you click on that marker you end up in a Google maps interface showing a map of the area surrounding the business and plenty of information and reviews on the left.
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Saturday 15 October 2016
Thursday 13 October 2016
ecommerce websites for international audiences | SEO Marathon Free Training
The next thing to do is to have a unique URL for each of the translated versions of your pages. Many e-commerce solutions don't do this so you want to check and make sure that as you switch between languages the full URL in the address bar is unique for each.
Monday 3 October 2016
Link Building Strategies For Ecommerce 2016 | SEO Marathon Free Training
Saturday 24 September 2016
Producing An Ecommerce Web Content | SEO Marathon Free Training
Creating content for e-commerce sites serves a number of different purposes. First, it needs to be attractive to the search engines so that people find your pages. but once you've got people on your pages, the content needs to be effective not only in encouraging people to buyer products but also in getting them so excited that they want to share your content with other people through links and social media which help your overall SEO.
It’s one thing to simply describe a product but people are little more complex than that. Going back to marketing 101, we don't sell products and services we sell solutions to people's problems. So make sure to describe more than just the product, describe how the product is actually used and take opportunities through photos, videos, animations or even step-by-step diagrams to really show your customers how this thing works and how it will solve the problem of their having.
Friday 9 September 2016
E-commerce Product Information Site Structure | SEO Marathon Free Training
Just like any other kind of website, search engines need to understand how your e-commerce content is organized. With a well-organized structure, your content pages e-commerce specific pages and even the products themselves will be clearly recognizable and identifiable to search engines as they crawl the pages of your site. Remember the internal linking is crucial for helping search engines understand the structure of your website.
Friday 2 September 2016
Technical Issues Of E-commerce Websites | SEO Marathon Free Training
E-commerce websites
are unique in that they're constantly evolving because of product inventory
that's coming and going. These websites tend to be very large as well, which
can increase the chances of technical issues being introduced. if you're
running an e-commerce site there are some specific things to watch out for and
some things to put on your to do list.
Saturday 27 August 2016
SEO FOR ECOMMERCE | SEO Marathon Free Training
These days lots of
people use search engines for shopping, Whether they’re in the early stages of
research or the ready to buy something right now. Whatever stage of the buying
process therein, if you sell the products are searching for your going to want
to be found. And there are a few different things to consider their specific to
e-commerce websites that can help search engines match your pages to the intent
people search queries.
Monday 22 August 2016
Social Media and Seo | SEO Marathon Free Training
SEO experts in the
industry have been testing social shares and how search engines may be handling
the signals in their algorithms to write pages for quite a while now. And
Google has stated what most SEO's now believe, they do you social signals to
determine rankings. let's take a look at a few ways to measure how your content
is being shared and identify the most shareable content on your website. Because
social sharing has an impact on your rankings, it's important to look at what's
worked in the past so that we can make improvements in the future.
Saturday 20 August 2016
Analysing Backlinks to your webpage | SEO Marathon Free Training
Over time if you're
consistently putting out good quality content, promoting it and working through
link outreach opportunities other websites will start linking to you. Being
able to clearly see what's happening to your link portfolio can tell you how
you're doing in your quest to show the search engines just how trustworthy and
authoritative your website is.
Sunday 14 August 2016
Measuring SEO performance | SEO Marathon Free Training
One of the biggest
challenges you might find, is in figuring out whether your SEO campaigns are
succeeding or failing. SEO measurement not only involves the analysis of basic
metrics like traffic resulting from organic search engines and specific
keywords, but it also requires a holistic approach to measuring business
outcomes and making adjustments based on data.
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