Over time if you're
consistently putting out good quality content, promoting it and working through
link outreach opportunities other websites will start linking to you. Being
able to clearly see what's happening to your link portfolio can tell you how
you're doing in your quest to show the search engines just how trustworthy and
authoritative your website is.
There are two
exceptional tools for analyzing back link metrics Open Site Explorer by SEO mazs
and Majestic SEO. You can use these tools to analyze links for any website not just
your own and as we learn earlier in this course looking at your competitors backlinks can be a great way to discover new link opportunities. When you’re analyzing
your own backlinks however, we would want to take a look at some metrics that
can tell you how your link building efforts are going.
Using Open Site Explorer
you can produce a report on domain and page metrics for any URL and you'll also
see a list of the pages that link back to that website. For example let's take
a look at Google.com
by typing in the URL and clicking search, along the top we have different
metrics at tell us various things about the website, the domain and page
metrics give you an idea of just how authoritative your domain in the specific
page are looking at are. In this case, we typed in just the domain which means the
page were analyzing is actually the homepage. We can also see the total number
of links coming into this page as well as the unique number of domains that
these links are coming from. You can see some public social metrics as well,
though they do have some limitations based on how this data is collected. What
we are really looking to do here, is make a habit of checking in on these
numbers over time and our goal here is continual improvement.The higher your
sites domain authority, the stronger and more able your domain is to influence
rankings.
And as your link
portfolio grows you should expect to see your authority scores rising as well.
By filtering down to just the backlinks coming from external pages, you can
look through each of the links that you have coming back to your site and
identify any areas for action. For example, you might find that a blogger that
you have a relationship with has link to you but you like them to use different
anchor text that reflects the keyword that you need some help with. You might
also find opportunities for guest authorship or you may find links that you
don't want to be a part of. In any of these situations knowing who's linking to
you and how can help you manage and expand your link building efforts. If you
want to automate the process of monitoring domain page and link metrics you can
do this using SEO mazs is campaign tracking feature. Once you've created a
campaign within the tool you can navigate
to the history report in the link
analysis section and you'll be able to see how your site compares with the
websites you've added as competitors over a period of time. You'll see graphs
for things like domain authority total number of links and specific types of
links that can help you gauge how your link building efforts are going.
There
is lots more data and reports you can explore within the tools of SEO mazs
but let's switch over to Majestic SEO now and look at the backlink history
reports, The backlink history shows you the number of links you've acquired on
either a monthly cumulative were normalized basis and you can use it to get a
sense of how your link portfolio has grown since your website launched. You can
also define up to four other competitors to compare yourself against and this
can help you see how your stacking up to the sites that you're trying to beat
out in the search results. The two sections you'll see are the backlinks discovery graph which
provides the total number of links out there pointing to your website and the
referring domains discovery graph, which lets you know how many different
domains have links pointing to your site.
By
consistently growing your link portfolio you're building a strong trust with
search engines and as a result your pages will be better positioned to rank
higher in the search results. Using tools like these to help manage this
process can provide feedback as to how your efforts are working and keep you on
the right track as you continue to move forward
If you would like to know The Impact Of Social Media to your website SEO Effort Check Out My New Post On Social Media and SEO
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