Executing a linkbuilding strategy| SEO Marathon Free Training

Executing a link building plan requires organization during your outreach efforts as well as a way to monitor the progress of building new links over time. One tool that can be really helpful in managing your link building prospects is Raven tools. Raven tools have a lot of features to help you with your overall Internet marketing efforts, but one that's particularly useful is  the link manager. 

Finding New Link Building Opportunities | SEO Marathon Free Training

Search engines rely on links to determine whether your webpages are trustworthy and authoritative and to earn and uphold that status it's important to always be on the lookout for new link building opportunities that you can take advantage of.  

One simple way to find new opportunities is to analyze the back links of other websites ranking for a target keyword phrase. The logic here, is pretty straightforward if a webpages ranking well for the

External Links Tactics | SEO Marathon Free Training

Building quality links to your website will improve its overall popularity in the eyes of the search engines and improve your search engine visibility. But you're probably thinking what most people are thinking at this point; how do I get links pointing back to my site when I don't have control over other websites out there. The good news is that links come in different forms and can be generated from different tactics.

How Internal linking help search engines | SEO Marathon Free Training

Earning links back to you from people and websites you don't control is a necessary but challenging thing to do. But don't forget about the links you do have complete control over. Determining how you link to pages on your own site is important for search engines as well.

Why Link Building is An Important Aspect of SEO | SEO Marathon Free Training

One of the most important aspects of SEO is links. And this has traditionally been the backbone of how search engines work. As search engine scour the Internet and crawl all the pages in the world, they find links pointing to other pages. You know that blue underlined text that you see everywhere, that you can click on and your browser takes you to some other page.

How to Measure Your SEO Performance | SEO Marathon Free Training

Measuring the performance of your content is essential to determining the success of your SEO efforts and to help guide your content strategy. By looking at how your content performs, you'll be able to understand what your visitors want and provide more of it to them in the future. When you evaluate your contents performance it's important to ask these questions; what content our visitors looking at? what's our most popular content? or are visitors engaged with our content? are visitors sharing our content with others? and is our content generating quality business results. If you haven't already you can install a free tool like Google analytics to collect data that you'll need to help you get the answers to these questions. If you're not familiar with Google analytics then check out Essential Training On Google Analytics, where you can learn all about the reports and features that we were about to discuss.

Leverage Social Media To Help Get Your Content Out | SEO Marathon Free Training

Social media can be a great way to let the world know your contents out there, and can even be a source of referral traffic in its own right, helping potential customers find you. But social media is still pretty new and many businesses have jumped into it without really knowing how to use it effectively.

The first thing you'll need to do if you want to leverage social media to help get your content out there is to make sure that your company has a presence on at least the top social media networks. Of course, we’re talking about the ones with the largest number of active users Twitter, Facebook, LinkedIn, Google plus, and YouTube. Every one of these networks is a chance to get your content in front of more eyeballs attract more links and encourage more sharing.

Editorial Calender | SEO Marathon Free Training

Web Editorial Calender

An editorial calendar is perhaps one of the most important parts of your content strategy and without proper planning you'll find it difficult to establish consistency or structure in the content you’re posting to your site. An editorial calendar simply maps out your content development process assigning writers and dates to the topics of pages posts or other content that will be going up on your pages.

Ideas For Content | SEO Marathon Free Training

Getting Ideas For Web Content

Getting ideas for writing content can be tough and many people struggle at this stage of the game. Well only you can figure out what content will accomplish your search engine optimization goals, there are a few things you can do to get the creative juices flowing. First think of your website in terms of some very broad themes and then think of the different ways you might be able to present those themes. Content can be classified in many ways and thinking about the style you can write in may shapes some ideas loose and start you down that path.

Defining Your Target Audience | SEO Marathon Free Training

 Understanding and defining your target audience is the first step to writing content for them. Attracting just anyone to your website it isn’t so hard, it's attracting the right kind of people and offering the right topics in the right tone and style that's a challenge. A good way to start is to simply ask the question who are the people that we want visiting our site? And what roles would they play in our organization? From here, we can go through the exercise of understanding how they're using online channels and where we might be able to measure or engage them.