Editorial Calender | SEO Marathon Free Training

Web Editorial Calender

An editorial calendar is perhaps one of the most important parts of your content strategy and without proper planning you'll find it difficult to establish consistency or structure in the content you’re posting to your site. An editorial calendar simply maps out your content development process assigning writers and dates to the topics of pages posts or other content that will be going up on your pages.

Ideas For Content | SEO Marathon Free Training

Getting Ideas For Web Content

Getting ideas for writing content can be tough and many people struggle at this stage of the game. Well only you can figure out what content will accomplish your search engine optimization goals, there are a few things you can do to get the creative juices flowing. First think of your website in terms of some very broad themes and then think of the different ways you might be able to present those themes. Content can be classified in many ways and thinking about the style you can write in may shapes some ideas loose and start you down that path.

Defining Your Target Audience | SEO Marathon Free Training

 Understanding and defining your target audience is the first step to writing content for them. Attracting just anyone to your website it isn’t so hard, it's attracting the right kind of people and offering the right topics in the right tone and style that's a challenge. A good way to start is to simply ask the question who are the people that we want visiting our site? And what roles would they play in our organization? From here, we can go through the exercise of understanding how they're using online channels and where we might be able to measure or engage them.

Content Strategy Goals| SEO Marathon Free Training

Every organization is different, we all operate in different environments and we all have different goals. So everyone's ideal content strategy will be unique. But in order for us to understand what content strategies work and which don't we can look at some of the core components of content strategies that successful organizations share.

Content Strategy For The Web | SEO Marathon Free Training

With many businesses turning to online as a medium to market their products and services, it’s more important than ever that business owners understand why having a content strategy for web will help propel them forward and achieve success with the search objectives. A content strategy is the planning creation and management of usable content.

Let's take a look at each of these components individually. Before you begin writing content and posting it or syndicating it across the web, you’ll need to have a plan. This starts by understanding who your target audience is and what their needs are. Think about content as bait and your audience or the fish. If you use the wrong kind of bait or if you throw the right bait in a pond where there aren’t any fish that's no good. You wouldn’t catch what you are looking for. But understanding who your audience is where they hang out and converse online and what they're talking about, will help you to both find your targets and learn what's important to them.

Microformats | SEO Marathon Free Training

Search Engines do a good job identifying what the overall content of a web page is about. But you may have parts of your web page that contains specific type of content like product reviews, embedded videos or even a food recipe. Search Engines can stand to benefit from a little help in understanding the semantic focus of this type of content.

Unfortunately we can give them some assistance, one universal code format that would help us do this is the schema.org. microformats. Microformats gives us a special syntax to use to help search engines identify very specific type of content on your pages. This not only help the search engines identify this pieces of content, it also helps identify the very specific attributes of your content.

Server Side Factors that influence the performance your website | SEO Marathon Free Training

Well, content and links can affect your website search engine visibility, your Web server can also play a big role in how search engines view your website. The key here is to make sure that you're serving up pages fast and you're serving them up reliably. Remember a search engine is trying to give its users the best experience possible and sending them to a page on the server this down half the time or the takes an eternity load is not going to be a quality experience.

How Search Engine Works | SEO Marathon Free Training

It's important to understand how search engines discover new content on the web, as well as how they interpret the locations of these pages. one way that search engines identify new content is by following links. Much like you and I will click the links to go from one page to the next, search engines do the exact same thing to find and index content only they click on every link they can find.

User Generated Content Benefit | SEO Marathon Free Training

An important strategy for growing search engine visibility is to continually generate new, unique and quality content. But there're only 24 hours in a day and can be difficult to do that with your resources. Fortunately, you can leverage the interest and knowledge of your website visitors to create new content for you and this is better known as User Generated Content (UGC)

UGC is content that normal website visitors creates for your website and right circumstances user-generated content can be a very scalable and cost-effective means of content creation. So what are some good examples of user generated content comments; blog comments, blog post, forums or examples were allowing people to simply express their views can help generate new content for your site websites.

Optimizing Non-text Element | SEO Marathon Free Training

Search engines are generally very good at analyzing and understanding the text content on web pages. But have a more difficult time with other forms of content like images videos, recipe, audio clips and other forms of content. Let’s take a look at a few different ways we can go about optimizing these kinds of content for target keywords. One simple best practice is to use the text surrounding the non text elements to describe what it's all about. This makes perfect sense if you think about it.