Content Strategy For The Web | SEO Marathon Free Training

With many businesses turning to online as a medium to market their products and services, it’s more important than ever that business owners understand why having a content strategy for web will help propel them forward and achieve success with the search objectives. A content strategy is the planning creation and management of usable content.

Let's take a look at each of these components individually. Before you begin writing content and posting it or syndicating it across the web, you’ll need to have a plan. This starts by understanding who your target audience is and what their needs are. Think about content as bait and your audience or the fish. If you use the wrong kind of bait or if you throw the right bait in a pond where there aren’t any fish that's no good. You wouldn’t catch what you are looking for. But understanding who your audience is where they hang out and converse online and what they're talking about, will help you to both find your targets and learn what's important to them.

Microformats | SEO Marathon Free Training

Search Engines do a good job identifying what the overall content of a web page is about. But you may have parts of your web page that contains specific type of content like product reviews, embedded videos or even a food recipe. Search Engines can stand to benefit from a little help in understanding the semantic focus of this type of content.

Unfortunately we can give them some assistance, one universal code format that would help us do this is the schema.org. microformats. Microformats gives us a special syntax to use to help search engines identify very specific type of content on your pages. This not only help the search engines identify this pieces of content, it also helps identify the very specific attributes of your content.

Server Side Factors that influence the performance your website | SEO Marathon Free Training

Well, content and links can affect your website search engine visibility, your Web server can also play a big role in how search engines view your website. The key here is to make sure that you're serving up pages fast and you're serving them up reliably. Remember a search engine is trying to give its users the best experience possible and sending them to a page on the server this down half the time or the takes an eternity load is not going to be a quality experience.

How Search Engine Works | SEO Marathon Free Training

It's important to understand how search engines discover new content on the web, as well as how they interpret the locations of these pages. one way that search engines identify new content is by following links. Much like you and I will click the links to go from one page to the next, search engines do the exact same thing to find and index content only they click on every link they can find.

User Generated Content Benefit | SEO Marathon Free Training

An important strategy for growing search engine visibility is to continually generate new, unique and quality content. But there're only 24 hours in a day and can be difficult to do that with your resources. Fortunately, you can leverage the interest and knowledge of your website visitors to create new content for you and this is better known as User Generated Content (UGC)

UGC is content that normal website visitors creates for your website and right circumstances user-generated content can be a very scalable and cost-effective means of content creation. So what are some good examples of user generated content comments; blog comments, blog post, forums or examples were allowing people to simply express their views can help generate new content for your site websites.

Optimizing Non-text Element | SEO Marathon Free Training

Search engines are generally very good at analyzing and understanding the text content on web pages. But have a more difficult time with other forms of content like images videos, recipe, audio clips and other forms of content. Let’s take a look at a few different ways we can go about optimizing these kinds of content for target keywords. One simple best practice is to use the text surrounding the non text elements to describe what it's all about. This makes perfect sense if you think about it.

On-page Optimization of Textual Element | SEO Marathon Free Training

The main goal of a search engine is to guide people to content that is relevant to a certain keyword or phrase that they searched for. We can fine-tune the relevance of your page for certain topic in the process of On-page optimization. Let’s take a look at the page on “How to do keyword research”. This page focused on Text optimization of this free SEO training program. Let's imagine that through our keyword research we decided that we wanted to optimize this page for the phrase “How to do keyword research”. let work through how we might optimize the different elements on this page for that particular search term.   

Types Of Web Content | SEO Marathon Free Training

To understand the different kinds of content that users and search engines can interact with on the web. We are going to taking a look at the SEO MARATHON TRAINING Blog. One of the most common forms of content on web pages is

SEO Training Step By Step Course | SEO Marathon Free Training

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URL OPTIMIZATION | SEO Marathon Free Training

As you focus on more keywords and themes, you will be developing more content on your website. And you will start to have a lot of pages to hold this content, it will be essential to structure all those pages in a significant way. Since in order for search engines to return the pages to searchers in response to relevant search queries they need to understand how your pages relate to one another.
Let's imagine that you're visiting a bookstore for the first time, you are looking for a fiction book written by an author whose name starts with the J. Since it's your first visit you don't know where anything is, so you have to learn the layout of this new bookstore. Fortunately, the bookstore has some really good navigation to help you out. You will look at the store directory to find where the fiction section is located. When you get to the fiction section, you will discover the specific shelf that has fiction books written by authors whose names start with the J. You will then look at that shelf and you will find the specific book that you are looking for.