Measuring
the performance of your content is essential to determining the success of your
SEO efforts and to help guide your content strategy. By looking at how your
content performs, you'll be able to understand what your visitors want and
provide more of it to them in the future. When
you evaluate your contents performance it's important to ask these questions;
what content our visitors looking at? what's our most popular content? or are
visitors engaged with our content? are visitors sharing our content with others?
and is our content generating quality business results. If you haven't already
you can install a free tool like Google analytics to collect data that you'll
need to help you get the answers to these questions. If you're not familiar
with Google analytics then check out Essential Training On Google Analytics,
where you can learn all about the reports and features that we were about to
discuss.
