The main goal of a search engine is to guide people to content that is relevant to a certain keyword or phrase that they searched for. We can fine-tune the relevance of your page for certain topic in the process of On-page optimization. Let’s take a look at the page on “How to do keyword research”. This page focused on Text optimization of this free SEO training program. Let's imagine that through our keyword research we decided that we wanted to optimize this page for the phrase “How to do keyword research”. let work through how we might optimize the different elements on this page for that particular search term.