Leverage Social Media To Help Get Your Content Out | SEO Marathon Free Training

Social media can be a great way to let the world know your contents out there, and can even be a source of referral traffic in its own right, helping potential customers find you. But social media is still pretty new and many businesses have jumped into it without really knowing how to use it effectively.

The first thing you'll need to do if you want to leverage social media to help get your content out there is to make sure that your company has a presence on at least the top social media networks. Of course, we’re talking about the ones with the largest number of active users Twitter, Facebook, LinkedIn, Google plus, and YouTube. Every one of these networks is a chance to get your content in front of more eyeballs attract more links and encourage more sharing.

Once you've established a presence on these networks you want to make sure that they're integrated on the pages that host the content you're creating. Lots of companies maintain a blog with an RSS feed because it's a great way to get the word out to qualified visitors, that actively subscribing to your content. You can do a similar thing with social media by placing the various share buttons on your pages and these allow users to quickly pass on content they found useful to their own networks.

That said you want to choose your social share buttons carefully don't fill your pages with 20 different buttons that take two and half days to load. You want to pick the ones that your audiences are active on. For Example, if you’ve got a strong presence on Twitter and Google plus make sure you put the Twitter and Google plus buttons on your pages. if you're trying to grow your Facebook or LinkedIn following placing those buttons there might be a good idea as well. But if you don't have a MySpace or Hug page and you don't target users of those social networks, you may want to leave those off and make it simpler for your consumer base to make their selection.

Keep in mind also that many of these share buttons are configurable For Example, you could optimize the default tweet to include your Twitter username. to encourage recipients of that tweet to follow you. On Facebook, you can control which image thumbnails to uses a default.

 As you build and grow your presence on social networks you'll find topics that you relate to, that are guiding conversations in the social sphere. On Twitter and Google plus hashtags are commonly used to tag certain conversations and people that are interested in those topics can choose to listen to tweets or posts that contain specific hashtags. You can find existing hashtags by searching keywords on twitter about your industry or by following influencers who tweet regularly and seeing which hashtags they use For Example the web analytics community uses the #measure in their tweets.

Many of the experts converse and share interesting content with one another using this hashtags (#'s). So if you are creating content that fits the bill you can use that hashtags (#) to get your content in front of a very specific group of people. Remember, though, this is a self-regulating community your content must be useful and valuable to that group and if it is you'll be rewarded with further shares and retweets.

A good thing to do when planning your content strategy is to identify how you plan to share that content across your social network once it's been pushed live. Which networks will go out on? what the message say? what hashtags (#)  will it use? who's going to do it? who's going to monitor and respond to the activity and keep the conversations going? These are all questions to keep in mind with each piece of content that you publish

Last, the popular social media outlets of today are not likely to remain constant forever remember friends to MySpace, Netscape and AOL? In this industry companies rise and fall faster than ever before and you'll need to keep an eye on the networks that matter for your audience and respond to them accordingly. Whichever networks you choose and however you choose to leverage them, spending the time to get the word out about the content that you worked so hard to create will be well worth the effort

It Is Important To Know the Audience You Are Targeting Check Out My Post On How to Measure Your SEO Performance

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