Sunday, 22 November 2015

Content Strategy For The Web | SEO Marathon Free Training

With many businesses turning to online as a medium to market their products and services, it’s more important than ever that business owners understand why having a content strategy for web will help propel them forward and achieve success with the search objectives. A content strategy is the planning creation and management of usable content.

Let's take a look at each of these components individually. Before you begin writing content and posting it or syndicating it across the web, you’ll need to have a plan. This starts by understanding who your target audience is and what their needs are. Think about content as bait and your audience or the fish. If you use the wrong kind of bait or if you throw the right bait in a pond where there aren’t any fish that's no good. You wouldn’t catch what you are looking for. But understanding who your audience is where they hang out and converse online and what they're talking about, will help you to both find your targets and learn what's important to them.

When you couple this with keyword research you have a strong understanding of the themes and the kinds of topics that you want to produce content for. When it comes time for the actual creation there is no question that content is king! Creating content is a task that you're going to need to factor into your online marketing plan whether you like it or not. If you're not writing content publishing on the web, you're losing out on a share of traffic to your site.

Every way that you can think of to help your potential customer that's relevant to the themes and keywords you've targeted in the audience you're going after is an opportunity. And if you think about it if you're not answering the common questions that your customers are asking then your competitors will. Content creation involves writing usable, relevant, and targeted content. The quantity of content is not nearly as important as developing quality pieces that customers can always refer back to and share with their networks. For SEO purposes remember that it's the content that attracts audiences and links and relevant high-quality pages are then rewarded further with authority in the eyes of the search engines.

Whether it's you, your team or outsourced help that’s responsible for executing on this plan. You'll need to make sure that content is being written on a regular basis for the keywords and audiences that you're targeting. And once your content is been created it needs to be managed and maintained properly as well.

A sound content management system (CMS) lets team members write, edit, post, and maintain content quickly and efficiently helping with workflow and encouraging a more collaborative environment that each member of the team can be a part of. Going through the cycles of planning, creating, and managing usable content will have you well on your way to executing a sustainable and successful content strategy

To Learn How To Set Goals For Web Content Check Out My Post On Content Strategy Goals


Like Our Free SEO Training Course  On Facebook Page  

Contact Us Click here

No comments:

Post a Comment