Saturday, 2 May 2015

Why Keyword Evaluation Is Crucial | SEO Marathon Free Training

Why Keyword Evaluation Is CrucialKeyword Evaluation is critical to the long-term success of your SEO efforts. And it's really the last step of  the keywords research cycle with all of the great keywords data we can look at, the one data point we can't find out about those keywords is how they actually perform for us.
Once we start ranking for the keywords we've targeted and we start to get traffic coming to our pages as a result of those search engine rankings. Wе nееd tо ѕее іf thоѕе keywords аrе асtuаllу driven in conversions as in our business objectives. Remember our previous discussion on black iPhone case (if not Clear Here) that we thought could be perfect for us. it might turn out that everyone typing that keywords into the search engine is looking for a place to get it for free or cheaper than the price you offered him/her.


All of our research told us that this could be a good keyword, but it might turn out at the end that is not yielding any conversion. The point is we would need to be able to adapt. You find out that some keywords aren't producing any results for you. Don't be afraid to put in new keywords in place of those that aren't working. And you will only know this once you've got traffic coming to your site from those keywords.

A quick way to do some testing is through a paid search. Using Google Adwords or Microsoft AdCenter you can buy the keywords that you want to evaluate for a short period of time and collect the data that would help you understand whether or not these keywords are going to provide business value for you. Well, paid search click do tend to behave a little differently from a click or organic search result. This can be a good proxy and potentially save you months and lost the opportunity.
And don't forget that SEO isn't one-time set it and forget it a project. its a continuous process so it has to be maintained over the long term


This Industry is constantly changing and the way people use Search engines is evolving too. Thе keyword research thаt уоu dіd а year ago might not be valid anymore. Make sure you revisit and continue to exploration every year to find opportunities which might have come up. By staying abreast with changes with fresh research and focusing how your keywords contributes to your website or organic traffic and business objectives, you will be developing a better understanding of visitors, search patterns and how you can serve them better with pages of your site month after month and Year after year.

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