If you are in real business, there are some very real and specific benefit to having a consistency on-going Search Engine Optimization (SEO) strategy. For the first time in the history of Marketing, users offering up their actual intent through the words they type in the search engine.
More than ever before, you can measure the result of your SEO effort as a marketing channel. Search Engines don't charge you for listing your web pages, planning and implementing SEO in your organization? is certainly not free.
More content appears on the web every day and your customers need search engines to make sense of it all. In fact, now aday the web getting bigger and bigger, the more search engines uses keep growing years after years. People search to find answers to their questions, product, Eateries, booking of flight, news etc. Just about anything we do online, all start with a search and its no just done on the family PC anymore. The explosions of tablet and mobile gadgets means we have more rooms to search the internet around anywhere in the world.
What people search for is a lot about their intention or actions they intend to take at a specific moment in time and this has been the holy gray of marketing research. If somebody search for Dog crate in New York or where to buy an iPhone. It is easy for a marketer to understand and react to what they're looking for. The role of the search engine is to match the users search query to pages that match the topic. And if you sell iPhones then what that means to you is that you can create relevant content that meet the needs of the searcher at exactly the right moment.
Good SEO can essentially provide you with the stream of some of the most targeted, intentional traffic you could possibly ask for. But more than that One of the Biggest benefit of search engine optimization is the ability to actually measure your result. You can use your website analytic data or Google Analytics is preferable to measure how successful you are in acquiring search engine users.
And you can see those users actions are in line with your business goals. You can assess the effectiveness of your content and attracting users through your sales funnel. And you can measure what they do on your website and what they don't do and beyond. By appending real dollars and cents to those actions that begin with a single search, you will be able to measure your return on investment from your SEO channel.
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