1. Relevance: The first thing you need to do to decide whether a keyword is relevant to your business is to ask yourself one simple question does the keyword you found reflect the nature of services you offer? If so, then you have nailed it. The number 1 objective of the search engine is to find and deliver the contents that are relevant to its users for a giving search term. The best way to understand your customer’s behavior is to put yourself in their shoes. Remember the iPhone example we discussed from our previous chapter (Click Here To see the article)?. If you are in the market to buy an iPhone Tablet how would you use the search engine? You wouldn’t probably type the word iPhone Tablet in it and click search. Instead, you will use something more specific like used Black iPhone Tablet. Now if you are selling used Black iPhone Tablet and you have a page on your website dedicated to them then that is a relevant keyword. And the best part about relevant keywords is that they are much likely to drive conversions on your website than generic once.
2. Search Volume: used black iPhone Tablet might be extremely relevant to your business and likely to lead to a sale. it’s also not type into the search engines often. Is the number of searches per month for particular keywords? And if you use a tool like Traffic Travis Clicking the Research Tab it is represented by the Global Count which is the average number of searches in the last 12 months. Because this number is a rolling average, seasonality, and some trend pattern would not be accounted for. If your business is seasonal you might want to take a look at Google Trend when analyzing your keywords.
3. Competitions: what we mean by is essentially just how difficult is going to be for us to rank in front of our competitions on the search engine result page. Unless you introducing a new product or technology into the market you are probably going to find content similar to your services already on the web. You could look at things like the number of pages about a giving topic, authority trust of the website competing with you, backlinks to their websites and more. One way of doing this is by evaluating the keywords and the page search or Cost Per Click (CPC) Market. The Number of search advertisers out there actively bidding on keywords can be a good proxy for just how difficult the keywords are going to be on the organic search (Click here For Different between Organic and Paid Listing).
Traffic Travis/Research Tab has the competitions column that shows you this. The SEOmoz Keywords Difficulty Tools can be another good source of keywords competitions data. This tool will analyze data and figure how difficult will it be to rank for on the search engine result. Based on the pages and website listed in the search result. Let put them all together by going our iPhone Tablet Example when we use iPhone Tablet versus used black iPhone Tablet. We might find that there are lots and lots of data to this specific type of keywords but don't get a lot of volumes and are relevant to our used iPhone Dealership and not very competitive. Keywords like used red 3G iPhone Tablet, used blue 4GPs iPhone Tablet and so on and so forth, might not give us a lot of volume by themselves but taking together we could be attracting lots and lots of relevant, ready to convert visitors to our website.
So let your competitors go after the word iPhone tablet and let your keyword be your guide. As you balance how to get as much relevant and search volume as you possibly can with the list competitions
To Learn How To Use Keyword Distribution Spreadsheet Clicking Here
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