Monday, 3 October 2016

Link Building Strategies For Ecommerce 2016 | SEO Marathon Free Training

Link Building Strategies For Ecommerce

Building links and getting people to your e-commerce content can be challenging. But with a little creativity, you can find some very valuable opportunities that will help out the search engines as well as your visitors.
First and foremost, make sure that you're taking the time to create really good content. Anything you can do to help show how a product will solve the problems of a consumer is going to be a good thing and it becomes a lot more shareable than just another product name and description page. Over and above videos and diagrams and things like that, there are a few ways to spruce up your product pages even more.
With a little work some out-of-the-box thinking and a good programmer, you can come up with interactive features that can help the customer really understand your product. Think of those clothing websites that allow you to put together an entire wardrobe through a drag-and-drop interface or home decor stores that allow you to layout and generate your dream kitchen or living room. Whatever you're selling these kinds of useful features are the kinds of things that people blog about, link to and share with their social networks.
Another thing to remember is that investing in high-quality images of the products are selling is something that will pay off in the long run. Blogs and image-based social networks are filled with users willing to share quality beautiful and interesting images associated with your products. Take time to produce and promote professional high-quality unique images and you'll be in a good position to garner even more links back to your content. And at the end of the day, don't forget about your customers and remember that they love a good deal free stuff, giveaways discounts and special offers are the kinds of things a get shared around the Internet and can spread like wildfire.
You might feature a section on your site that shows your current deals and coupons or you might run a contest or sweepstakes or even have a crazy deal on the day page that offers up a loss leader but gets people talking about you. You might break even or even lose a bit on your promotion but think of it as investing in all of the links the blogger attention in the social media buzz that will find your new customers and that search engines love.
And last, don't forget to let your users generate some content for you, whether it's product reviews that you ask for and follow-up emails after a purchase testimonials or social media integrations making it easy for your users to share their experiences lead to lots of potential links sharing and user generated content that can help future customers make the decision to buy from you Instead of your competition.
While adding the standard social media sharing and liking buttons to your product pages is a must you might also think about providing safe to my wish list or share with a friend functionality that can spread the word and keep people coming back. In short don't be another boring e-commerce site, with boring product pages there are plenty of those out there already instead go that extra mile to produce truly useful and engaging content that excites your users and has the potential to gain links and social media shares. Get creative take time to think about your audience and what can be really useful to them and then take the time to create the right effective content that meets those needs

No comments:

Post a Comment