Introduction to local seo | SEO Marathon Free Training

In the search results, you'll see a list of businesses in the Boston area matching your search. You’ll see some special listings with location markers and a map that shows you where all those businesses are located. When you click on that marker you end up in a Google maps interface showing a map of the area surrounding the business and plenty of information and reviews on the left.


For each business listing that you see, you can either click the link to the website or head over to those particular businesses Google plus local page where you can find reviews photos and even see who in your social circles is that anything to say about that business. The bottom line is that if you're a dentist in Boston and you don't have this kind of local listing on the search engines your phone isn't very likely to be ringing. So how you position yourself to have your business featured in the special local search results when people type in search queries with a local intent? Well, there are a few things that you can do. First, of, you're going to need to have a Google plus local page. If you're not on Google plus yet, now is a good time to start and you can walk through the process of setting up a Google plus account and a Google plus local page for your business. If you have a Google places account it's already been migrated to Google plus local for you and you can simply log in and make any updates or changes to leverage the new format. And don't forget to ask your happy customers for reviews on your Google plus page.

The more reviews in a more positive they are the more likely Google is to return your pages above the competition. Next, we’ll need to understand the concept of citations. Each and every mention that search engines find around the web of the name, address and phone number (NAP) of your business is considered a citation. And the more citations the business gets from quality sources, the more the search engines trust that this is a business searchers are looking for and the higher it can rank in local search results. Next, your website is a critical piece of your local marketing strategy. You'll want to make sure that you have separate pages on your website for each service or category of products that you offer. And you want to make sure that your business's name address and phone number are clearly identified on your website.

Of course remembers your content strategy and make sure that you have relevant keywords in your copy to ensure optimal search performance. Focusing on creating, maintaining and growing your Google plus local page building consistent and quality citations of your name address and phone number around the web and focusing on the content of your website are the key ingredients that you'll need for local search success