Earning
links back to you from people and websites you don't control is a necessary but
challenging thing to do. But don't forget about the links you do have complete
control over. Determining how you link to pages on your own site is important
for search engines as well.
Internal linking help search engines
understand the structure of your website,
the topics, and themes of your content and even the relative importance each
page has on your site. We can break down internal linking into two different
types; Navigation links and Contextual links.
- Navigation links
Navigation links are typically links found on
the top side or bottom of your webpages. You can think of them as part of the
framework of your site. Navigation links are present on every page of the site.
And they’re used to help guide users as they click around your site and find
what they're looking for. Search engines will analyze your navigation links to
determine a hierarchy of pages that drill down from your home page. And they’ll
be able to see how your content is organized and how flat or deep your site
structure is.
- Contextual links
Outside
the navigational framework of your website, you'll have contextual links. These are links within the content of a specific
page that point to another page on your site. And just like extra links these
can be very helpful when the content of one page makes reference to the content
of another page. Contextual links help users by cross-referencing other
relevant information, but they help search engines too. Search engines can look
at the anchor text of an internal link to help it understand the content of the
page the link points to.
An
internal links help the search engines determine topical relevancy between
pages and the importance of a page by the quantity of internal links pointing
to it. When you're building your website make sure to give some thought and
planning to the navigational elements you plan to use across all of your pages.
And when you're writing content make sure you're taking advantage of linking to
other pages on your site with contextual links that use appropriate anchor text.
Both your users and the search engines will appreciate it
To Learn New Tactics on How to Get New External Links Check Out My New Post On External Links Tactic
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