Wednesday, 2 March 2016

Why Link Building is An Important Aspect of SEO | SEO Marathon Free Training

One of the most important aspects of SEO is links. And this has traditionally been the backbone of how search engines work. As search engine scour the Internet and crawl all the pages in the world, they find links pointing to other pages. You know that blue underlined text that you see everywhere, that you can click on and your browser takes you to some other page.
  • Link popularity
You can think of each one of those links as a vote and not every vote is the same. Remember that some sites are considered more authoritative and more trustworthy than others. In this way to democracy there are really just two things that matter, the number of links you have pointing to you and the quality of those links. Generally speaking, you'll improve your search engine visibility by increasing your link popularity. The more quality links you have pointing to your website from other websites, the more authoritative your site will be to search engines. If no other website was linking to yours, it would be very difficult for search engines to trust your site enough to return it in the search results. A search engine would much rather show results from sites that have earned links and authority.
  • Link Quality
But you can have all the links in the world and it won't matter in less those links are of high quality. One thing search engines look for to determine link quality is how relevant the link is to the content on the pages. For example, if you run a recipe website and you end up with a food blog linking to you, the search engine has no trouble at all with that relationship. It makes perfect sense that a food blog would link to a recipe website. But if you went out and told your friend who owns a gambling websites to put a link on their site over to yours that's can be a little harder to justify. A gambling site probably has no business linking to your recipes and since that thematic connection isn't there. A search engine may not place as much value on that link.
  • Anchor text
Search engines will also look at the link text itself, the text that you can click on is what's known as the anchor text. And if you think about it that anchor text serves as a pretty good clue as to what the destination page is all about. For example if a link uses anchor text like How to measure your SEO Performance that's a pretty strong signal to the search engines of the page on the other side of that link is about How to measure your SEO Performance. A search engine doesn't even need to go to that page and it already knows what to expect. Think about that compared to a link that uses anchor text like link or click here. Unless that page is really about links or clicking here, it's not going to tell search engine much about what's on that page.
  • Freshness and trends
Another indicator of quality, is freshness and trends. search engines expect you to naturally gain a steady amount of links over time. And if you don't, it might be interpreted as a bad thing. For example, if a bunch of links to your site showed up on the Internet five years ago. And you’ve had nothing since then, your content may be considered stale and your site would be less authoritative and less trustworthy. On the other hand, if you've never had anyone link to you in your life. And then on one certain date there was a pattern of 100 new link showing up on random blogs on the same day, every single month. The search engines are going to investigate a little deeper and they might find out that you hired someone to buy you a bunch of links every month.
  • SEO Spamming
And while we're talking about spam, this is probably a good time to say that it is highly recommended that you not try to trick the system. Search engines are very aware of just about every technique out there, and there is some very real penalties for getting caught trying to manipulate the system. If a search engine finds an extremely large amount of similar links with the same anchor text, popping up all over the place or links that appear to have been paid for or suspicious groups of websites known to practice spamming techniques or any number of other factors. it's very easy for them to figure out exactly what you been doing and then penalize you for it. Penalties can be anything from dropping your rankings for minor infractions, to dropping you from the entire index if you're doing really overt things. Remember search engine optimization is not something you do for short-term gains. It’s something you build upon day after day to build long-term value.
  • Social Media
 Finally, we've entered into an era where social media is now part of our online lives. When people post and share links to our content or indicate its quality by clicking a button, search engines are taking note if you think about it. Where they used to have to rely on other websites in the way to democracy, social media allows them a signal that actually tells them what people like.
Understanding your audience and the keywords are typing into search engines and creating great content around it is the first step to SEO. But earning the links back to your website around the web, Is what really shows search engines just how trustworthy and authoritative you really are.

It Is Important To Know How Internal linking help search engines Check Out My New Post On How Internal linking help search engines


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