- Link popularity
You
can think of each one of those links as a vote and not every vote is the same.
Remember that some sites are considered more authoritative and more trustworthy
than others. In this way to democracy there are really just two things that
matter, the number of links you have pointing to you and the quality of those
links. Generally speaking, you'll improve your search engine visibility by
increasing your link popularity. The
more quality links you have pointing to your website from other websites, the
more authoritative your site will be to search engines. If no other website was
linking to yours, it would be very difficult for search engines to trust your
site enough to return it in the search results. A search engine would much
rather show results from sites that have earned links and authority.
- Link Quality
But
you can have all the links in the world and it won't matter in less those links
are of high quality. One thing search engines look for to determine link quality is how relevant the link is to the content
on the pages. For example, if you run a recipe website and you end up with a
food blog linking to you, the search engine has no trouble at all with that
relationship. It makes perfect sense that a food blog would link to a recipe
website. But if you went out and told your friend who owns a gambling websites
to put a link on their site over to yours that's can be a little harder to
justify. A gambling site probably has no business linking to your recipes and
since that thematic connection isn't there. A search engine may not place as
much value on that link.
- Anchor text
Search
engines will also look at the link text itself, the text that you can click on
is what's known as the anchor text. And
if you think about it that anchor text
serves as a pretty good clue as to what the destination page is all about. For example if a link
uses anchor text like How to measure your SEO Performance that's a pretty strong signal
to the search engines of the page on the other side of that link is about How to measure your SEO Performance. A search engine doesn't even need to go to
that page and it already knows what to expect. Think about that compared to a
link that uses anchor text like link
or click here. Unless that page is really about links or clicking here, it's
not going to tell search engine much about what's on that page.
- Freshness and
trends
Another
indicator of quality, is freshness and
trends. search engines expect you to naturally gain a steady amount of
links over time. And if you don't, it might be interpreted as a bad thing. For
example, if a bunch of links to your site showed up on the Internet five years
ago. And you’ve had nothing since then, your content may be considered stale
and your site would be less authoritative and less trustworthy. On the other
hand, if you've never had anyone link to you in your life. And then on one
certain date there was a pattern of 100 new link showing up on random blogs on
the same day, every single month. The search engines are going to investigate a
little deeper and they might find out that you hired someone to buy you a bunch
of links every month.
- SEO Spamming
And
while we're talking about spam, this is probably a good time to say that it is
highly recommended that you not try to trick the system. Search engines are
very aware of just about every technique out there, and there is some very real
penalties for getting caught trying to manipulate the system. If a search
engine finds an extremely large amount of similar links with the same anchor
text, popping up all over the place or links that appear to have been paid for
or suspicious groups of websites known to practice spamming techniques or any
number of other factors. it's very easy for them to figure out exactly what you
been doing and then penalize you for it. Penalties can be anything from
dropping your rankings for minor infractions, to dropping you from the entire
index if you're doing really overt things. Remember search engine optimization
is not something you do for short-term gains. It’s something you build upon day
after day to build long-term value.
- Social Media
Finally, we've entered into an era where
social media is now part of our online lives. When people post and share links
to our content or indicate its quality by clicking a button, search engines are
taking note if you think about it. Where they used to have to rely on other
websites in the way to democracy, social media allows them a signal that
actually tells them what people like.
Understanding
your audience and the keywords are typing into search engines and creating
great content around it is the first step to SEO. But earning the links back to
your website around the web, Is what really shows search engines just how
trustworthy and authoritative you really are.
It Is Important To Know How Internal linking help search engines Check Out My New Post On How Internal linking help search engines
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