Introduction to local seo | SEO Marathon Free Training

In the search results, you'll see a list of businesses in the Boston area matching your search. You’ll see some special listings with location markers and a map that shows you where all those businesses are located. When you click on that marker you end up in a Google maps interface showing a map of the area surrounding the business and plenty of information and reviews on the left.

ecommerce websites for international audiences | SEO Marathon Free Training

The next thing to do is to have a unique URL for each of the translated versions of your pages. Many e-commerce solutions don't do this so you want to check and make sure that as you switch between languages the full URL in the address bar is unique for each.

Link Building Strategies For Ecommerce 2016 | SEO Marathon Free Training

Building links and getting people to your e-commerce content can be challenging. But with a little creativity, you can find some very valuable opportunities that will help out the search engines as well as your visitors.

Producing An Ecommerce Web Content | SEO Marathon Free Training

Creating content for e-commerce sites serves a number of different purposes. First, it needs to be attractive to the search engines so that people find your pages. but once you've got people on your pages, the content needs to be effective not only in encouraging people to buyer products but also in getting them so excited that they want to share your content with other people through links and social media which help your overall SEO.

It’s one thing to simply describe a product but people are little more complex than that. Going back to marketing 101, we don't sell products and services we sell solutions to people's problems. So make sure to describe more than just the product, describe how the product is actually used and take opportunities through photos, videos, animations or even step-by-step diagrams to really show your customers how this thing works and how it will solve the problem of their having.

E-commerce Product Information Site Structure | SEO Marathon Free Training

Just like any other kind of website, search engines need to understand how your e-commerce content is organized. With a well-organized structure, your content pages e-commerce specific pages and even the products themselves will be clearly recognizable and identifiable to search engines as they crawl the pages of your site. Remember the internal linking is crucial for helping search engines understand the structure of your website.

Technical Issues Of E-commerce Websites | SEO Marathon Free Training

E-commerce websites are unique in that they're constantly evolving because of product inventory that's coming and going. These websites tend to be very large as well, which can increase the chances of technical issues being introduced. if you're running an e-commerce site there are some specific things to watch out for and some things to put on your to do list.

SEO FOR ECOMMERCE | SEO Marathon Free Training

These days lots of people use search engines for shopping, Whether they’re in the early stages of research or the ready to buy something right now. Whatever stage of the buying process therein, if you sell the products are searching for your going to want to be found. And there are a few different things to consider their specific to e-commerce websites that can help search engines match your pages to the intent people search queries.

Social Media and Seo | SEO Marathon Free Training

SEO experts in the industry have been testing social shares and how search engines may be handling the signals in their algorithms to write pages for quite a while now. And Google has stated what most SEO's now believe, they do you social signals to determine rankings. let's take a look at a few ways to measure how your content is being shared and identify the most shareable content on your website. Because social sharing has an impact on your rankings, it's important to look at what's worked in the past so that we can make improvements in the future.

Analysing Backlinks to your webpage | SEO Marathon Free Training

Over time if you're consistently putting out good quality content, promoting it and working through link outreach opportunities other websites will start linking to you. Being able to clearly see what's happening to your link portfolio can tell you how you're doing in your quest to show the search engines just how trustworthy and authoritative your website is.

Measuring SEO performance | SEO Marathon Free Training

One of the biggest challenges you might find, is in figuring out whether your SEO campaigns are succeeding or failing. SEO measurement not only involves the analysis of basic metrics like traffic resulting from organic search engines and specific keywords, but it also requires a holistic approach to measuring business outcomes and making adjustments based on data.

Executing a linkbuilding strategy| SEO Marathon Free Training

Executing a link building plan requires organization during your outreach efforts as well as a way to monitor the progress of building new links over time. One tool that can be really helpful in managing your link building prospects is Raven tools. Raven tools have a lot of features to help you with your overall Internet marketing efforts, but one that's particularly useful is  the link manager. 

Finding New Link Building Opportunities | SEO Marathon Free Training

Search engines rely on links to determine whether your webpages are trustworthy and authoritative and to earn and uphold that status it's important to always be on the lookout for new link building opportunities that you can take advantage of.  

One simple way to find new opportunities is to analyze the back links of other websites ranking for a target keyword phrase. The logic here, is pretty straightforward if a webpages ranking well for the

External Links Tactics | SEO Marathon Free Training

Building quality links to your website will improve its overall popularity in the eyes of the search engines and improve your search engine visibility. But you're probably thinking what most people are thinking at this point; how do I get links pointing back to my site when I don't have control over other websites out there. The good news is that links come in different forms and can be generated from different tactics.

How Internal linking help search engines | SEO Marathon Free Training

Earning links back to you from people and websites you don't control is a necessary but challenging thing to do. But don't forget about the links you do have complete control over. Determining how you link to pages on your own site is important for search engines as well.

Why Link Building is An Important Aspect of SEO | SEO Marathon Free Training

One of the most important aspects of SEO is links. And this has traditionally been the backbone of how search engines work. As search engine scour the Internet and crawl all the pages in the world, they find links pointing to other pages. You know that blue underlined text that you see everywhere, that you can click on and your browser takes you to some other page.

How to Measure Your SEO Performance | SEO Marathon Free Training

Measuring the performance of your content is essential to determining the success of your SEO efforts and to help guide your content strategy. By looking at how your content performs, you'll be able to understand what your visitors want and provide more of it to them in the future. When you evaluate your contents performance it's important to ask these questions; what content our visitors looking at? what's our most popular content? or are visitors engaged with our content? are visitors sharing our content with others? and is our content generating quality business results. If you haven't already you can install a free tool like Google analytics to collect data that you'll need to help you get the answers to these questions. If you're not familiar with Google analytics then check out Essential Training On Google Analytics, where you can learn all about the reports and features that we were about to discuss.

Leverage Social Media To Help Get Your Content Out | SEO Marathon Free Training

Social media can be a great way to let the world know your contents out there, and can even be a source of referral traffic in its own right, helping potential customers find you. But social media is still pretty new and many businesses have jumped into it without really knowing how to use it effectively.

The first thing you'll need to do if you want to leverage social media to help get your content out there is to make sure that your company has a presence on at least the top social media networks. Of course, we’re talking about the ones with the largest number of active users Twitter, Facebook, LinkedIn, Google plus, and YouTube. Every one of these networks is a chance to get your content in front of more eyeballs attract more links and encourage more sharing.