Monday, 30 November 2015

Defining Your Target Audience | SEO Marathon Free Training

Defining-Your-Target-Audience  Understanding and defining your target audience is the first step to writing content for them. Attracting just anyone to your website it isn’t so hard, it's attracting the right kind of people and offering the right topics in the right tone and style that's a challenge. A good way to start is to simply ask the question who are the people that we want visiting our site? And what roles would they play in our organization? From here, we can go through the exercise of understanding how they're using online channels and where we might be able to measure or engage them.

Saturday, 28 November 2015

Content Strategy Goals| SEO Marathon Free Training

Content-Strategy-Goals-Charts

Every organization is different, we all operate in different environments and we all have different goals. So everyone's ideal content strategy will be unique. But in order for us to understand what content strategies work and which don't we can look at some of the core components of content strategies that successful organizations share.

Sunday, 22 November 2015

Content Strategy For The Web | SEO Marathon Free Training

With many businesses turning to online as a medium to market their products and services, it’s more important than ever that business owners understand why having a content strategy for web will help propel them forward and achieve success with the search objectives. A content strategy is the planning creation and management of usable content.

Let's take a look at each of these components individually. Before you begin writing content and posting it or syndicating it across the web, you’ll need to have a plan. This starts by understanding who your target audience is and what their needs are. Think about content as bait and your audience or the fish. If you use the wrong kind of bait or if you throw the right bait in a pond where there aren’t any fish that's no good. You wouldn’t catch what you are looking for. But understanding who your audience is where they hang out and converse online and what they're talking about, will help you to both find your targets and learn what's important to them.

Wednesday, 18 November 2015

Microformats | SEO Marathon Free Training

Search Engines do a good job identifying what the overall content of a web page is about. But you may have parts of your web page that contains specific type of content like product reviews, embedded videos or even a food recipe. Search Engines can stand to benefit from a little help in understanding the semantic focus of this type of content.



Unfortunately we can give them some assistance, one universal code format that would help us do this is the schema.org. microformats. Microformats gives us a special syntax to use to help search engines identify very specific type of content on your pages. This not only help the search engines identify this pieces of content, it also helps identify the very specific attributes of your content.