Server Side Factors that influence the performance your website | SEO Marathon Free Training

Well, content and links can affect your website search engine visibility, your Web server can also play a big role in how search engines view your website. The key here is to make sure that you're serving up pages fast and you're serving them up reliably. Remember a search engine is trying to give its users the best experience possible and sending them to a page on the server this down half the time or the takes an eternity load is not going to be a quality experience.

First and foremost, a Web server is just a computer and the performance of any other computer relies on part of the hardware and the resources it has available. Things like the number and type of processors, the amount of memory, the quality of the network, and the connection to the Internet can all be important. You'll want to talk to the people responsible for your hosting and for those managing your Web server to make sure the resources are appropriate to serve pages quickly and minimize any downtime.

·         LOCATION

The physical location of your Web server can also affect your search engine visibility. As visitors interact with your website, search engine will also collect data around how fast all the elements of your page(s) are loading for them.  If a visitors is in one country and your Web server is located at the extreme end of the world, the page may be loading very slowly which is a concerning factor for search engines. This might seem crazy but it actually happens quite often.

Hosting your site halfway across the world might offer financial benefits. But also might hurt your ability to quickly serve pages. Generally you want to make sure that your Web server is geographically located where most of your potential website visitors will come from. If you expect your visitors to be coming from all over the world you may want to consider a web hosting solution that can help distribute request for your pages across a global network of computers. And even if you're serving up pages locally you may want to consider speeding things up by using Content Delivery Networks  (CDN) to help serve big files like images and videos from the servers located all over the world.

·         CACHING

Another thing that will help your pages load quickly is Caching. Your website may be configured to pull content and other information from a database on your Web server every time a user requests one of your pages.   Content Management Systems (C.M.S.) like Wordpress, Drupal Joomla etc. work this way and virtually every product page you've ever seen on an e-commerce site is being constructed calls to a database.

One way to minimize the time-consuming database workload in this situations is to enable server-side caching (S.S.C).  SSC is where your Web server interacts with your database only once, in order to generate a given page and then it saves a copy of that content on the server for a period of time.  Once that copy is been made, each subsequent view of that page will load the content that's been saved on the server, bypassing any redundant database work. Many content management systems and e-commerce systems have plug-ins or settings built-in to help you accomplish this.

Summary

Last but not the least, you'll want to make sure that your Web server is consistently running and never experiencing any downtime. If your server is constantly down search engines will consider your site unreliable and they wouldn't want to suggest it to their users. Remember search engines are constantly emulating people and are trying to reward what people like and analyze what they don't. One thing that people don't like is a slow loading page and a server down 

To Know How You Can Help Search Engine Display Result Check Out My Post On Microformats 

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