Monday, 8 June 2015

URL OPTIMIZATION | SEO Marathon Free Training

URL OPTIMIZATION
As you focus on more keywords and themes, you will be developing more content on your website. And you will start to have a lot of pages to hold this content, it will be essential to structure all those pages in a significant way. Since in order for search engines to return the pages to searchers in response to relevant search queries they need to understand how your pages relate to one another.
Let's imagine that you're visiting a bookstore for the first time, you are looking for a fiction book written by an author whose name starts with the J. Since it's your first visit you don't know where anything is, so you have to learn the layout of this new bookstore. Fortunately, the bookstore has some really good navigation to help you out. You will look at the store directory to find where the fiction section is located. When you get to the fiction section, you will discover the specific shelf that has fiction books written by authors whose names start with the J. You will then look at that shelf and you will find the specific book that you are looking for.



Now imagine you keep going through this process to learning the entire layout of the bookstore. You will figure out all the different sections, shelves, categories and authors and eventually you will end up knowing about all of the individual Books. This is exactly what the search engine does, it crawls and navigate an entire website to learn about;
whats there
how it's organized
where precisely all the content can be found and
what it's all about

Now imagine that instead of simply visiting the bookstore you now work at the bookstore. You’ve learn everything about how the store is laid out and where specific books are. If  a customer walks in the door and says hi am looking for a fiction book written by author whose name I can't remember but I know it starts with the letter J. You will be able to immediately guide them to the Book they are looking for.

Now you are the search engine, people come to you looking for information and you point the way to it. And you can do this quickly and efficiently because you;'ve understood the content and how it structured. On the web, the search engine will find your homepage and start to navigate through your website and through your links. The way pages are linke within your own site is important and it's known as Internal linking.

If you are in online store, for example, you might have a system of product categories that link to subcategories that holds links to individual products. If you are in  an informational site. You may be organized by topics and dates of publication. Whatever structure and strategy you prefer, a clean site structure will assist help search engines understand your website, discover your content and help searchers find what they're looking for/

On the other hand,  a bad site structure can be detrimental to the search engine understanding your site. You might find websites that have no navigation at all or force you to scroll for hours through a single page or single site map to find what you're looking for. You might see links that take users down to a dead-end path with no way to get back to where they started. We might click on links that goes to pages that don't exist anymore.

If a search engine can’t understand the layout of your site or doesn't believe that the structure makes sense or finds all kinds of missing pages they may not come back as much and they certainly not be recommending you to other people.

Because everyone's websites and objectives are different there is no right structure that works for everybody. The most crucial thing to remember is that your site structure should be clear to you and it should clear to people. Remember search engines are just trying to emulate human processes.

So that you spend some time designing and developing a site structure that's a logical reason for people to understand and navigate through you will be confident that search engines will understand your site structure as well

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